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Our Story

Athmetric comes straight out of three worlds:

Elite sports, business and deeptech labs

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Athmetric was founded by Tim El-Sheikh, who, at some point in his childhood, was raised between dojos and datacentres as a neurodivergent child after being kicked out of schools.

This somewhat unusual upbringing in a culturally diverse family led him to build a life around pushing boundaries that most people wouldn’t experience – as a veteran deeptech AI entrepreneur, championship athlete, arts and creativity advocate, and digital ethics campaigner.

Tim describes his approach as “Athmetric” – refusing to be constrained by expectations.

Oh, somehow, he managed to get two degrees in biomedical science and computer science.

Tim founded Athmetric to challenge the status quo – redefining how leaders, brands, and creators think, communicate, and perform in the age of AI and clickbait overload.

We are uncompromising on truth and substance

Athmetric is the hub for thinkers, doers, and dreamers who want to go deeper, not louder

If you’re tired of clickbait and crave conversations and strategies that matter, this is your space.

We are building a growing ecosystem of shows, research, and ideas designed to elevate minds, empower people, and inspire greatness.

Our approach is built on decades’ worth of work at the crossroads of behavioural science, deeptech, strategy, and storytelling, turning ideas into real expertise that moves people and shapes cultures.

It’s time to think sharper, move smarter, and act with purpose

Expect unfiltered conversations, fearless insights, and a community that’s done pretending. Let’s get Athmetric.